Between Events #1: Building Field Programmes as a Lean Team

For field marketers expected to deliver an enterprise-level events calendar with a startup-sized team. You're running the trade shows, exec dinners, roundtables and regional events. You're managing sponsors, agencies and suppliers. You're chasing sales to invite the right accounts, then chasing them again to follow up. And at the end of the quarter, you still have to prove every event drove pipeline. Most field teams are one or two people doing all of this. This session is for you. Marketers who've built field programmes with lean teams will share what really works when time, budget and headcount are tight. What we'll cover: Choosing the right mix of events: when a 12-person dinner beats a big trade show stand What to stop doing, and how to say no to events that won't drive pipeline Getting sales to invite the right accounts and actually follow up Running more events without burning out: templates, repeatable playbooks and the tools worth paying for Reporting sourced and influenced pipeline in a way leadership trusts Who it's for: Field marketers, event marketers, ABM and demand gen managers, and marketing leaders who own events in B2B companies. What to expect: Short talks from people who've done it, followed by open Q&A. It's a small group, so you can ask about your own events, not just general questions. No sales pitches. Just honest conversation with people who understand your job. Online. Free. Limited to 30 people, and places are approved, so every seat goes to someone in the field. 📅 Thursday 8 October · 60 mins