Between Events #3: How to get executives to attend your events

For field marketers trying to get senior decision-makers into rooms they actually want to be in. Executive dinners and roundtables can be some of the most valuable events in a field programme, but getting the right people to say yes is rarely easy. Senior leaders receive constant invitations. Their calendars are full, generic networking is not enough, and even a confirmed guest can disappear on the day. So what actually makes an executive accept an invitation, and more importantly, show up? This session brings together marketers and operators who regularly build events for senior audiences to share what works when the goal is quality, not volume. What we'll cover: What makes an executive event worth saying yes to Building a guest list around peer quality, relevance and the right mix of people Writing invitations that feel personal without becoming overly complicated The role of hosts, speakers and other attendees in driving interest When exclusivity and scarcity work, and when they feel forced Follow-up strategies that improve attendance without overwhelming guests Reducing no-shows and managing the final weeks before the event Who it's for: Field marketers, event marketers, ABM and demand gen managers, and marketing leaders running executive dinners, roundtables and other curated B2B events. What to expect: Short talks from people who regularly build senior-level events, followed by open Q&A. Bring an upcoming event if you have one and ask about your own audience, invitation strategy or attendance challenges. No sales pitches. Just practical conversation about getting the right people into the room. Online. Free. Limited to 30 people, and places are approved, so every seat goes to someone in the field. 📅 Thursday 5 November · 60 mins